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Artificial intelligence (AI) was the topic of conversation when ChatGPT launched in 2022. It’s still dominating almost every conversation, nearly 9 months after it was first introduced. It’s not without reason. AI is a powerful tool that we have now at our disposal. It is changing the way in which we do many things, including how we market businesses. Today, we’d like to discuss a few reasons why you might want to consider using AI in your wedding planning business. Continue reading to find out what our 2 top reasons are!
AI is a stimulant
It’s amazing how quickly AI can accomplish tasks. In fact, it only takes seconds to complete most of what you ask. This speed allows you to accomplish more in less time, which is great for wedding planners. Just because is a value-add doesn’t mean that you know how to make this a reality for you. Let’s dig into it.
AI can help you analyze data more quickly and accurately, which will save you time when you are trying to optimize your marketing efforts. What data would you be analyzing if you were a wedding planner? Hello inquiry emails and reviews from clients! AI can help you gain a better understanding of why couples contact you to plan their weddings, as well as how they felt about the experience.
AI can also write fast drafts for almost anything. You know that blog post you have been meaning to create? In a few minutes, you’ve got your first draft. You need to write those social media captions, but suddenly your inbox is overflowing? You can get 90% of the way there with a few keystrokes. This time-saving tool (and let’s face it, energy-saving tool) can help you keep up with marketing your wedding planning company. You won’t have to spend as much time or effort on the mundane tasks on your list.
Pro-tip:
You must review and edit the copy that AI drafts for you. You should never publish 100% AI content. You need to make changes to the text to make it sound more human. Also, you can add your own stories, expertise and advice to personalize it to your business.
AI is your personal assistant
Many wedding planners hire assistants on the wedding day, but few have assistants who can help with marketing (for various reasons, including money). While investing in marketing assistance or tools is always a great idea, AI can be used as a temporary solution. It’s very good at what it’s asked to do.
Asking AI to brainstorm for you is one of the most useful things you can do. You can ask it to create a list with SEO keywords that you will research, or for questions about specific parts of the planning process. There are many ways to ensure you don’t have to start from scratch.
AI can transform your wedding planning company by making tasks easier and faster. You can save time and energy by using AI for copywriting, data analysis, and brainstorming. If you want to see how Enji’s AI copywriting tool will help you accomplish your content marketing tasks faster, register today for a trial. You can see for yourself how this technology will help you get your business in front potential clients online with just a few simple clicks.
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